CEO & Chief Strategist, SocialGrooves.com
Christopher is the Founder and CEO of SocialGrooves.com, a boutique digital agency serving the Asian market and specializing in digital branding, trendsetting campaigns, influencer marketing and crisis management. He also co-founded EYE Project, an award-winning social enterprise with a purpose to help SMEs undergo digital transformation in their business processes while solving youth unemployment at the same time.
A proud graduate of Imperial College London in Joint Mathematics & Computer Science, Chris has been featured in major Malaysian media for his industry opinions and leadership views. His experience in taking brands global as well as creating unique value proposition via innovation and tech has earned him a number of awards and accolades. Highlight of his work includes Alibaba’s 11.11 #BiggestOnlineSale Campaign and Maybank’s GO Ahead Challenge.
Christopher co-founded Global Shapers Community KL hub under the World Economic Forum and Young Corporate Malaysians. He is also the advisor to ADAPT Ventures, a proptech-focused venture builder focused on developing smart cities in Asia. Additionally, Christopher is a member of the Malaysian Infocomm Foundation and also serves as an Advisory Council Member of the Iclif Leadership Energy Awards.
He was signed in 2014 as the official digital manager for the longest serving World No.1 International Badminton player, Dato’ Wira Lee Chong Wei (over 5mil followers), consults well-known Malaysian personalities & contributed in community projects including Datuk Seri Anwar Ibrahim’s Digital Native Agenda 23. Currently, he advises several boards in digital branding as the Head of Digital PR at Social Media Chambers Malaysia and speaks at digital conventions world-wide.