Co-founder, Ampersand Advisory
Sandeep has invested 20 years in advertising and digital marketing, including 12 in Malaysia. He’s fought in the Cola Wars, sweated and fretted as founder of a start-up digital agency in India which he sold to WPP (Ogilvy), run award-winning creative and media agencies in Malaysia (XM Malaysia, Zenith) and currently runs Ampersand Advisory, a new media and data consultancy.
He has led brands to over 60 awards for creativity and media, including Media Agency of the Year and Mobile Media Agency of the Year. He’s a marketing columnist whose writings have been published in WARC (Worldwide Advertising and Research Council) and he has been shortlisted for the global AdMap Prize for Strategy.
He enjoys the adrenaline of unpredictability created by the pervasive digitization of the economy. In his spare time, he is also a filmmaker who is passionate about football, rock bands and crime thrillers set in exotic locales.